What a savvy move for Estee Lauder!
While I have always liked wearing Estee Lauder products, it's definitely been perceived as an older brand. Kendall will definitely attract a younger consumer, and may be able to help shift the aging perception of the brand in millennials' minds. I'm excited to see where this goes!
http://www.esteelauder.com/kendall
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| image from esteelauder.com |
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